.....zzzz....Zoozoo....oooo........

Can’t say if it is INNOVATION or INSTAURATION, this advertisement is just perfect. These wrought characters are called as “zoozoos” made for Vodafone TV ads promoting IPL (a cricket league). Zoozoos resembles like an animated cartoon characters with an alien look, however I got it wrong. These characters are not animated ones but are actually slim men & women actors from local Mumbai theatres, dressed in white costumes that are stuffed with foam to portray the characters.

In fact the film makers used only women – and occasionally children itseems – as their main cast to keep the hands and legs thin of the Zoozoo characters.The characters are such that they lead simple lives, speak insane and incomprehensible language and move in a certain way with human emotions. 

I am really proud that this was totally an Indian idea. Kudos to the director Mr. Prakash Varma, for making such creative advertisements and introducing such a different characters. No wonder as this Zoozoo ads are among the most watched videos on YouTube and a dedicated fan club for Zoozoo on Facebook.

Check out this micro site for more fun
http://www.vodafone.in/ipl09/home.aspx

cheers | Jb